THERE'S STORY AND THEN THERE'S
WHICH ONE DO YOU WANT TO BE?
Super Story Architects in Los Angeles
We are storytellers at our core. Storytellers who are experienced in traditional Hollywood — film, television, publishing, music and more. However, despite our traditional roots, we want our stories to be experienced and consumed by audiences in an entirely new way — the way they now demand.
We don’t just think outside the box — we destroy the box altogether, rebuild it and present it to an audience in a way they’ll never forget.
Think about this —
In 1977, two movies with similar subject matter, similar budgets and similar target markets were released. Close Encounters of the Third Kind did well and was just a really good movie. Star Wars, however, became a $50 billion brand. What’s the difference? On a broad level, Close Encounters of the Third Kind is a story, but Star Wars is a Super Story.
That’s what we do.
Why Super Story?
The world has changed. Technology has changed. Distribution channels have changed. The way audiences interact with media, brands and entertainment has changed. Supply has changed. Demand has changed. The global marketplace has changed. Business models have changed.
With the explosions of technology and entertainment platform choices, like everyone else on the planet, people’s consumption of entertainment is changing. Today, they not only want more of the brands they love, but they also want the brands to interact with them and deliver the content in the way they want.
We see where this change is headed and want to meet the consumer there — not where they were ten years ago.
The entertainment industry needs a new way forward. And that new way is Super Story.
Stories are powerful. They are change agents to which we all have unfettered access. In fact, they're too intrinsically powerful to remain neutral in any way. As a storyteller, your story is either helping culture or hurting culture. There’s no in between.
Super Story is a specific transmedia approach we developed as a way to take the benefits of traditional franchising (profitability and multiple entry points) and forge them with it with the benefits of pure transmedia (incentive and engagement), leaving behind the detriments of each.
We’re big thinkers. Really big actually. To the point where most people think we’re crazy. This, to us, means we’re on the right track. It also means that any process we use needs to be scalable to fit our big, crazy vision.
Are you curious about what we're up to? From international feature film franchises, to historical projects, to crypto-currency, to music-centric digital concepts, we're really stinkin' busy.
We Have Star Wars-Sized Vision
George Lucas didn't just create a movie. He built a massive Star Wars Super Story and filled it with seeds that grew into dozens of other integrated story-driven businesses.
From games, to toys, to television, to comics, Star Wars fans have continued to migrate from one platform to another and engage with the one thing they love the most — more and more Star Wars content.
Starting with the saga of the Skywalker family and Princess in the original feature film trilogy, the Star Wars brand has expanded into learning the entire backstory of the Clone Wars on television, allowing the fans to explore uncharted parts of the galaxy in the books, and even giving them the tools to create their own stories through both tabletop and video games.
From spin-off films to the new trilogy to the standalone businesses of Industrial Lights and Magic and Skywalker Sound, the brand of Star Wars has never been stronger — 40 years after its inception.
At One 3 Creative, we design original stories, or take existing IPs, and build out the story architecture with the goal of achieving the same sustainability and viability.
During the design process, we strategically and deliberately craft optimized story elements from the beginning. These stories then become their own businesses that will create more revenue streams for the investors of the Super Story itself.