Simple entertainment with little or no purpose is like a sugar rush. It gets fans excited for a short while, but doesn’t have enough emotional engagement to inspire action or build community. Consequently, the fans remain separate and will soon be distracted by the next sugary sweet to cross their paths.
Stories that have powerful, positive messages and connect audiences with larger issues create strong emotional engagement and form mobilized communities. The audience goes from simply being fans to being both loyal followers and advocates of not only your story, but the issues which it promotes.
To accomplish these sorts of projects, we have to be big thinkers. Really big actually. To the point where most people think we’re crazy. This, to us, means we’re on the right track. It also means that any process we use needs to be scalable to fit our big, crazy vision.
Some transmedia companies will create a cute little app for you, launch a website or drone endlessly about the existential benefits of virtual reality. If that's what you want, see ya later, because we ain't your Huckleberry.
We're the other guys.
We design big. We focus on story. We use our unique Super Story model to marry traditional profitability with the power of transmedia innovation and human connection
Moreover, we are centered on six distinct values, which act as our unique fingerprints in the marketplace. They support our vision, shape our culture and reflect what we believe both corporately and individually.
In everything we do, we ask ourselves whether we’re accomplishing these six values. If so, our work is reinforced. If not, we’re immediately informed on how to improve.
These values also help us know what type of team members to hire and even who to promote. Ultimately, our six values should be found in the DNA of every scene we direct, story we write, song with produce and experience we design.
Our values are important to us.