"A creative, yet straightforward manual on how to take one concept and turn it into a franchise that will last generations. Houston Howard’s “360° Franchising” process is revealed with step-by-step instructions on how to best intersect entertainment, marketing, transmedia and technology."
A new age of storytelling has begun and the way media is consumed is radically different than just a decade ago. Today's young people are growing up in a connected world and they are not only changing what is possible, but they are also rewriting the rulebook on how professional storytellers can engage them.
So, what do storytellers do in an era of connectivity and distraction?
Go big. Go really stinkin’ big.
Go so big that no matter where people turn or what kind of media they consume, their story is there ready to be told in a meaningful, 21st century way. This book is for any type of storyteller - screenwriters, novelists, playwrights, video game designers - and sets forth a soup-to-nuts creative process that helps generate ideas that have the architecture needed to survive in today’s media landscape, including:
The mechanics of high concept construction.
The key steps to building a setting that will thrive for decades.
Developing the ‘story’ of your ‘world’.
Expanding your story rather than repurposing the same idea.
Connecting your stories to avoid the franchise trap.
The strategy needed to form multiple points of entry to your project.
How to vertically explore your stories for added depth.
What people are saying!
Written in easy-to-understand terms, this book is rooted firmly in ‘story’ and swerves transmedia as a ‘fix all ‘approach – recognizing that a gold rush to storytelling on a host of platforms will always fail in the absence of strategy and urges you to roll up your sleeves and start thinking in new ways. Houston doesn’t waste time on definitions or debates around ‘transmedia’, but guides you through removing your story blinkers, stepping outside the confines of your existing storyworld, and helps you see how to make it big. Stinkin’ big.
With valid touchpoints on theory, this book prides itself on practical exercises – sitting at that sweet spot of not only giving you, the storyteller, the tools to make your story ‘flow’, but passionately empowers you to get off your butt and do it!
I give this book a stinkin’ BIG recommendation – a must for any storyteller, regardless of whether you’re writing a fragmented tale over a strategic host of platforms or are simply starting out in storytelling.
Alison Norrington - Transmedia Producer
"Make Your Story Really Stinkin' Big is a vast and comprehensive guide to begin building transmedia worlds that last. The book urges you to to roll up your sleeves and start thinking in new ways that you would've never thought possible. Houston not only gives you the tools to make your story flow but the book passionately empowers you to get off of your couch and begin the creative process and the creative thinking of getting out and doing it for yourself."
"The whole concept of transmedia design is almost always presented in academic, impractical terms that get you excited about innovation, but don't give you tools to actually innovate. This was the first book I've come across that presents the transmedia space in a practitioner-friendly, creative, humorous way. From story structure, to high concept creation, to medium choices - the whole book focuses on high-level creative strategy for both serious writers as well as beginners."
Alex Clark - Transmedia Producer
"Before I read and applied the process described in this book I had a lot of 'primordial story ooze' lying around in notes on my computer and in the recesses of my mind--about ten years of them. After reading his macro/micro/nano story and fence post concept I was able to convert ten thousand years of world story into something I could actually sit down and write. The process outlined in this book allowed me to take that ooze and put flesh and bone on it so that the story lives and breaths"
"I find this book truly inspirational. On page xxv, the author writes: “If George Lucas did it and J.K. Rowling did it, then so can we. And so can you. If you have the proper inspiration, a great idea, and you’re armed with the right tools, I say chase the giant whale and don’t settle for Nemo.” When I first began in the film industry, I was focused on one-off stories. Now, I’m all about franchises. This is a great book to get you started!"